IKEA VR Experience


Explore and interact with an IKEA Kitchen in Virtual Reality! Walk around freely, open drawers and put your vegetable peelings in the waste sorting station. You can even enjoy the visual impact of different material finishes and experience things from a child’s point of view.

Frequency asked questions and rumours

When was IKEA VR Experience released?

IKEA VR Experience was released on 5 Apr, 2016

Who was the developer that made IKEA VR Experience?

IKEA Communications AB were the developers that made IKEA VR Experience

How is Ikea using VR?

The IKEA Virtual Reality retail experience, developed by Takeleap, allows users to choose their home layout, furnish in real scale and then get a list of all items selected with the unique reference code and price list.28 Jul 2020

Does IKEA use VR?

For IKEA, we created a high-definition, interactive showroom that uses the immersive power of virtual reality to offer an innovative 3D product experience. With new ways of exploration and visualization, customers can bring IKEA rooms to life – opening their mind and home to new possibilities.

How does VR Change marketing?

— Like its immersion factor, virtual reality offers additional opportunities for users to interact with their content. Marketers know that users want to have their voices heard; as a direct result, they demand increasingly higher levels of interactivity from brands, content, and the media that they consume.

How will VR be in the future?

THE FUTURE OF VIRTUAL REALITY Virtual Reality is one of the technologies with the highest projected potential for growth. According to the latest forecasts from IDC Research (2018), investment in VR and AR will multiply 21-fold over the next four years, reaching 15.5 billion euros by 2022.

What is the name of IKEA app for VR?

IKEA Place

How is VR being used in marketing?

VR marketing allows companies to bridge the gap between experience and action. You can use VR to offer a digital experience in place of a physical one, which can promote products and services. As well as promoting existing products, you can also use VR to showcase development.

What is virtual reality shopping?

VR shopping is essentially a free trial for hair colors, makeup, clothes, and more! By personalizing and delivering a virtual reality shopping experience to wherever customers are located, they are less likely to return items. This helps keep retailers competitive and drive profits.29 Apr 2021

How IKEA is using augmented reality?

Ikea AR app lets users see how furniture would look in their homes. Ikea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture.

Who made IKEA AR app?

Toronto designer Adam Pickard has turned paper IKEA manuals into an augmented reality app that shows users life-size instructions on how to build their furniture. Pickard’s AssembleAR app was designed using a combination of 3D modelling and post-production editing.23 Mar 2018

How VR will impact the future of marketing?

The market for virtual reality is expected to see a huge growth in users by 2020. As more companies produce more products and ways to consume virtual content, the user base will continue to grow. On top of that, venture-capital firms are starting to increase their investments in virtual and augmented-reality products.